Welcome to The Edge on Strategy. I built this website as a platform to share my experience as a strategic planner and writer with over 20 years experience in land an resource development.
The Edge on Strategy is a content rich site with over 100 pages of information on strategy and strategic planning and how to do more with less. My blog, Notes from the Edge, provides dozens of articles on creativity, writing and strategy. New pages are always being added to both the blog and content site.
We Listen with Strategy.
I take a strategic approach to my content writing services. I begin each project by listening and engaging to find the voice and message that clearly represents the vision and direction of your organization. Strategy helps you take control of your Choices, Actions and Outcomes. The Edge on Strategy provides the tools you need to:
When you work with me you not only receive the benefits of my content writing services. You will have access to the tools you need to form your own living, breathing, Strategy. A Strategy that will grow a richer, more fulfilling, business and life. An efficient, focused, life where you set your own priorities, work your own hours, and never miss another priceless moment because you're stuck in an office.
A life of unlimited potential, and freedom.
Sam Edge & Family - Team Meeting.
We Communicate with eCommerce.
The Edge on Strategy is a digital platform that focuses on digital solutions. We feed our strategies with eCommerce - website platforms, email campaigns, delivery systems & online payment solutions are the water and nutrients that feed eBusinesses.
We use the tools of eCommerce for communication between strategy and content. Without communication nothing happens. We look for relationships between people, places and things and how we can encourage conversations and share ideas. We use eCommerce to exchange goods and services. We use strategy to make laser-focused choices, take low-risk & high-reward actions, and achieve our Most Wanted Responses (MWRs).
This system is built on a foundation of high-quality, authentic, content. That's where I come in. As a freelance content writer, I bring the horsepower your need to build a foundation of content that informs and attracts traffic.
People will always gravitate to Content that informs. We plant seeds of Content in the fertile ground of Strategy - new ideas grow and prosper. They take on their own lives, and manifest abundance effortlessly.
An apple tree doesn't try to grow into a tree - it grows effortlessly.
But Beware! Thorn bushes grow just as easily as apple trees. We ensure our seeds of content set in motion the kind of growth we want - our apples are Most Wanted Responses (MWRs). The MRWs we plant with our content are:
All seeds are different - a 'purchase seed' won't grow 'subscription tree'. We must plant the proper seed if we expect to grow our MWR gardens. Once successful, we have a foundation of useful, informative, content - expanding and contracting in a cycle that begins and ends with strategy.
We tend and nurture our business as it grows. We pay attention. Over time we make adjustments - each part feeding the other in a relationship of mutual benefit.
We Focus our Activities
The 80/20 rule states: "80% of our benefits come from 20% of our activities". Strategy helps us focus on that 20%.
Whether you are a CEO, a single working parent, or a little league coach - the principles of strategy are the same - principles such as: value, focus, competition, advantage and position.
Join the Edge on Strategy today, and take control of your Choices, Actions and Outcomes. Sign up for monthly ezine, "Strategics" and get articles, updates, and the Free eBook "5 Planning Steps to Success".
For more check out the About Page
If you need help building your content foundation - I can help. I will work with you to putting together an editorial calendar and provide the content writing horsepower you need to build a content foundation.
Contact me today for a Free Consultation. I will set up a proposal for you content needs.
I am located in British Columbia, Canada and operate on Pacific, Vancouver, Time Zone.