The 'Edge on Strategy' teaches strategic solutions for business success. Our simple, effective, model uses: strategy, eCommerce and content to listen, communicate and educate.
We Listen with Strategy.
Everything benefits when we take a strategic approach. It's not about creating - it's about listening and cultivating an environment where business can grow. An apple seed always becomes an apple tree - if we provide it with proper soil and nutrients to grow.
Strategy helps you take control of your Choices, Actions and Outcomes. This site provides the tools you need to:
Most important, you will learn how to form a living, breathing, Strategy. A Strategy that will grow a richer, more fulfilling, life. A life where you set your own hours, and never miss another priceless moment because you were stuck in an office.
A life of unlimited potential, and freedom.
Sam Edge & Family - Team Meeting.
We Communicate with eCommerce.
Strategy alone is useless, it is a means not and end - a blueprint. It needs help to grow our business. We feed our strategy with eCommerce - website platforms, email campaigns, delivery systems & online payment solutions are the water and nutrients that feed our eBusiness.
We use the tools of eCommerce for communication between strategy and content. Without communication nothing happens. We look for relationships between people, places and things and how we can encourage conversations.
We use eCommerce to reduce friction - to exchange goods and services effortlessly. We use strategy to make laser focused choices, take low-risk & high-reward actions, and achieve our Most Wanted Responses (MWRs). The whole system is reinforced with high-quality, authentic, content in our brand websites and blogs.
We Educate with Content
We plant seeds of Content in Strategy and eCommerce - new ideas grow and prosper. They take on their own lives, and manifest abundance effortlessly.
An apple tree doesn't try to grow into a tree - it grows effortlessly.
But Beware! Thorn bushes grow just as easily as apple trees. We ensure our seeds of content set in motion the kind of growth we want - our apples are Most Wanted Responses (MWRs).
The MRWs we plant are:
All seeds are different - a 'purchase seed' won't grow 'subscription tree'. We need to plant the proper seed, if we expect to grow our MWR gardens.
Once successful, we've created a sustainable cycle that begins and ends with strategy. We tend and nurture our business as it grows. We pay attention. Over time we make adjustments - each part feeding the other in a relationship of mutual benefit.
We Focus our Activities
The 80-20 rule states: "80% of our benefits come from 20% of our activities". Strategy helps us focus on that 20%.
Whether you are a CEO, a single working parent, or a little league coach - the principles of strategy are the same - principles such as: value, focus, competition, advantage and position.
Join the Edge on Strategy today, and take control of your Choices, Actions and Outcomes. Sign up for monthly ezine, "Strategics" and get articles, updates, and the Free eBook "5 Planning Steps to Success".
For more check out the About Page
Or start today with our eCommerce Strategy
If you are just getting started on building your eBusiness, or if you have been struggling to gain momentum - I can help.
Contact me today for a Free 1 Hour Consultation. I will set up a proposal for moving you forward.
If you contact me by telephone please leave a detailed message and contact information.
I am located in British Columbia, Canada and operate on Pacific, Vancouver, Time Zone.